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Dave Kang's avatar

Hi David, great article, I worked in diagnostics for 20 years, I know it was not the focus of your piece, but I think another reason 23andMe failed was because of their "one and done" business model - once you used their test and got your results, you never have to do it again. Very few businesses survive if their customers never return. So I think they were looking for ways to monetize the data, then ran into the genetic problem you describe. I still commend the founders for the aspiration to make genetic testing available to the average person though.

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Prianda Rios Laborda's avatar

Loved it! Very well put. By the way, I am looking at a copy of your The Sports Gene :)

I got a PhD in Genetics and Molecular Biology more than 10 years ago and I am still mesmerized by how a molecule as simple as DNA can hold so much information, heredity and evolution power. BuT I´ve never wanted to get my cheeks swabbed. It´s a long, looong way from genotype to phenotype for most cases and that´s probably because we’ve underestimated how different (if not all!) loci interplay to produce the "seeable". Not to mention the mighty environment. It´s a shame that 23andMe killed the drug discovery initiative. I don´t see how we can get there if not by pushing the science.

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