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I suspect that this data showing that generalists are in demand is geographically "lumpy". I have seen no evidence in in my country that organisations want anything other than specialists.

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I'd be shocked if it weren't, frankly. I also think it's just easier for HR folks to target specialists. Some of the work comparing broad and narrow education/training across countries has found that the long-term advantage of breadth is greater in countries with faster growing economies. Not to say that's a final word by any means, but just to note that, as you suggest, geographic variation is important.

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